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Notes on AI visibility, GEO and how generative engines choose what to recommend.
GEO vs. SEO: what actually changes
Generative Engine Optimization borrows a lot from SEO, but the unit you're optimizing for is completely different. Here's the practical breakdown.
Read article →AI Visibility in 2026: why your brand's ChatGPT answer matters
Buyers are asking ChatGPT, Gemini and Claude for recommendations before they ever open Google. Here's what that means for your brand.
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